22 Ways To Promote A New Site

Launching a new site (or microsite) for your business or organization? Need some quick ideas for promoting this new site? Here are some ideas for getting the word out – just pick the ones that are relevant to your type of business:

1. Use your house email list and snail mail list to announce the launch of the site. If anyone on the list is a current customer, give them a coupon for 10% the first purchase (if your site has an ecommerce component).

2. Current customers should get an announcement card along with their next invoice or bill. If you have a retail store, print the announcement directly on the receipt.

3. Create articles with titles like “10 things you should know about X.” Make sure the title and keywords in the article relate to your new site. Also, include several links to your new site. Submit these articles to ezines, partner sites, and other places that will get attention.

4. The same articles can be turned into landing pages that are targets for search engine marketing campaigns.

5. Reuse the same material as press/news releases and submit them to PRWeb.com and other online press release sites.

6. Create a series of simple 125×125 ads and run them on small business blogs. CPM for these run anywhere from $1 to $5, and give you access to a great deal of traffic, and your competition is NOT using these places. There are several really good ad networks (like federatedmedia.com) that can place your ads on numerous blogs with one-stop shopping convenience.

7. Once you get the ball rolling with customers, send any customer who has spent X amount in Y time an email with an affiliate ID in it. Tell them that if they refer their friends and colleagues to you, and if their friends/colleagues enter the affiliate ID when they register, that any purchases made will result in credits for them. It doesn’t have to be much, just pennies on the dollar. With just a little bit of programming, you could set up a multi-generational thing, where person X brings in persons A, B, and C, getting credit for their purchases, and when person A invites persons F, G, H, that person X also gets a piece of this action (reduced, obviously).

8. Put up huge posters at your physical locale announcing your new site.

9. Mention your new web site on your office voice mail and in email signature files.

10. Send flyers and other print materials to your target market announcing the site.

11. Run a promotion on the radio ahead of a big holiday event appropriate to your business. Use your 30-second spot to promote the power of your service or product.

12. Make it painfully obvious on your web site how to sign up and get started. Also make it obvious that signing up is FREE (if that’s true), they don’t have to buy anything now. Then make it really painfully obvious they can invite their friends to join too.

13. Send out a monthly e-newsletter to current customers with web site promotions and informational tips for making their dollars stretch.

14.Lead nurturing: identify, over time, all the folks who have signed up at your site and spent under a certain amount (say $0 to $100 over 90 day period) and contact them via email or phone. Find out how they like the site, what would make things better overall, or if they have specific issues with the pricing, etc.

15. As soon as a new customer orders something, send them a special promotional code with their email invoice. The promotional code is good for $10 off the next purchase in the next 45 days. This can get new buyers in the door for the second time, which could be critical to your success.

16. Send company representatives to networking events (such as BNI, AMA, PRSA, Ad Fed, Chamber of Commerce, etc) to talk about your new site.

17. Create a workshop or seminar that teaches folks how to use and order from your site. Make the workshops free and send out the first invitations to your existing customers—make it a training class + unveiling/launch.

18. Create a screencast to show how easy it is to order stuff from your site and put a link to this how-to material on your home page.

19. Use in-store kiosks to generate awareness about the site.

20. Set up a booth at trade shows in your area to promote your new site.

21. Sponsor a charity event in your local area and make sure that your banners and signs are prominent throughout. This might get you lots of local media coverage if you pick the right event.

22. Don’t forget to imprint your URL on pens, coffee mugs, t-shirts, and other promotional giveaways and then…give them away!

Internet Marketing for Newbies – Beginning Training for a Successful Campaign

When first starting your journey as an online marketer, it’s helpful to get training from established experts. This training can be appropriately identified as internet marketing for newbies and what it should provide for you is the information necessary in creating prosperous campaigns. In addition, it should give you the skills and knowledge required to be a successful internet marketer. That’s what this lesson is about here.

In this “internet marketing for newbies” lesson, let’s start with the very basics…your marketing campaign. What this is referring to is the series of actions you’ll take to promote a product to make money because let’s face it. If you don’t have an effective campaign, you won’t be cashing any checks from buyers anytime soon and correct me if I’m wrong, but making money is part of the goal, right?

So in addressing the basics, before you even get started there are five concepts of the campaign you’ll want to address. They are:

Who to promote to – Not every product will fit the needs of every consumer. In addition, not every consumer is going to be interested in purchasing the product you have to offer. One of the biggest, most important idea an internet marketing newbie must grasp in their training is understanding who their consumer is. What is their need? What information, “fix”, or “cure” do they need? In other words, if you have a consumer who wants to stop smoking, you wouldn’t give him an e-book that teaches about the dangers of smoking and its harmful effects. No. He’s past that point. What he wants is to find out how to stop smoking. That being the case, give him a product or e-book that provides techniques that will help him quit. Does that make sense?

What to promote – The next training topic relates to what you want to promote. In keeping with the same example as above, think about what your consumer wants. If you’re not sure, look at forums that discuss the issue. If someone has just made the decision to stop smoking, an e-book with some practical advice about how to quit is probably all you need. However, if the group of consumers you’re targeting are those who have tried to quit for years and constantly struggle with the issue, some type of medical resource may be their best solution. That being said, you’ll have to decide if you are the best person to market that solution. It may be better to leave promotion to that niche group to medical professionals.

(Marketing physical products may be easier to begin with since in many cases it’s easier to determine what a consumer wants.)

Why to promote - The concept is probably one of internet marketing training concepts for a newbie to understand. Quite simply, you promote because none of your consumers will know you exist unless you tell them. They will know your competitor exists because he has made himself know through his marketing techniques. And while he’s out becoming “the king of pop,” you’ll be continuing down the “road of pauper.” That’s not the path you want to be on.

Where to promote – Now where do newbies promote?…EVERYWHERE! The same places gurus and all the internet marketing experts do. Build a website, write articles and submit them to article directories, become members of online social groups, get involved in forums, post online and offline classified ads, etc. Use free or paid tactics based on what you can afford. The type really isn’t as important as the fact that you put your product out there where consumers see it.

How to promote - The following tactic in this “internet marketing for newbies” training is probably one of the easiest, quickest ways you can promote your product and it’s actually much easier than it sounds. First, build a webpage that promotes your product using a free resource such as Blogger.com. Then write 10 to 20 articles about your product and the problem it solves and submit them to article directories. From there build backlinks via social bookmarking, classified ads, blog commenting, and submitting the URL address of your site to website directories.

With that you’ve just learned the basic concepts to creating a prosperous online marketing campaign. Internet marketing for newbies isn’t as difficult a task as one might think especially when you have the training that will help you become a successful internet marketer.

5 Characteristics of a Proven Home Based Business

There is no sense for you to be a guinea pig when it comes to joining home based businesses. There are too many ways to make money on the Internet that have a solid track record behind them.Let’s talk about the characteristics of a proven home based business that you should be looking for before you join any opportunity.1. You can do it at home using the internet. Even business opportunities such as Avon, and Tupperware are now being conducted primarily online.Using the Internet is smart because you can leverage your time to accomplish much more than you ever could in the past. Plus as more people come on the Internet looking for home based business opportunities you will never run out of prospects for your own business.2. The products are in demand. The best way to determine this is to purchase the product yourself and learn everything about it.By becoming a product of the product you can more effectively sell it to your own prospects. A product that is in demand is much easier to sell and you do not want to be involved in the company that you have to create a demand for your product.3. The compensation plan is fair for everyone. Home based businesses that reward only the heavy hitters generally fizzle out over time.A fair compensation plan is one more average people can legitimately earn money if they work hard. You are beginning to see in business models such as network marketing where average people can earn retail bonuses on a weekly business and still build a downline and earn monthly checks too.4. They provide excellent marketing materials. This really is the key to making money online.Learning how to market your home based business using the marketing materials provided you is paramount to your success. Proven home based business opportunities offer quality marketing materials such as banner ads, videos for marketing, pre-written autoresponder messages, and other promotional materials.5. The company has longevity and provides quality training. You definitely want to look at the track record of the company and how long they have been in business.Even Internet marketing opportunities now have been around for a while. Did you know Amazon.com has had an affiliate program for 15 years now?The best companies have a proven track record of success and know how to provide training that can help you be successful as well. Many times new companies are still searching for their own identity and have not put everything into place in terms of training their members.These are 5 characteristics of a proven home based business. The good news is there are plenty of opportunities out there that are proven for you to become involved with.

Home Based Business Opportunity: A Quick Assessment of Your Choices for a Home Based Business!

At one point in the not too distant past, working from your home was basically not a common thing whatsoever. Most often, the only people who were able to enjoy that luxury were those people who actually owned a brick and mortar business where their home was actually attached to the business. However these days, millions and millions of people all over the world work from home.It probably seems a bit out of your reach right now to achieve this yourself, but the truth of the matter is that there is definitely a home based business opportunity available to your right this very moment. You just haven’t discovered it yet.Everyday we get jolted with dozens and dozens of advertisements – whether through your junk mail, the internet, billboards, magazines or newspapers, and television – and they all tout a way for you to get rich working from home.Is it possible? Of course it’s possible, people are doing it right now…Now, you know that there’s definitely hope for you. You’re not doomed to this life forever. However, with the immense amount of information out there about finding a home based business opportunity, it’s easy to get quite confused about which way to turn. This is the time to turn your attention to accessing some amazing MLM resources to further develop your MLM marketing plan to help build your work at home business quickly!What you need to do is to narrow down your choices drastically. There are really only a couple of opportunities out there worth pursuing at all, and probably the best out of those is within an industry called network marketing. Of course this industry has gotten a bad rap in the past but that’s usually more due to the lack of diligent research and homework in finding the right opportunity, with the best company that has a tremendous product, and where you have the opportunity to partner up with dynamic people who are willing to show you everything they know.Those three things are basically the key to success in the network marketing industry, and making it anymore complicated is ridiculous and unnecessary.For the most part, in order to improve or change your life for the better at all, you have to be willing to step outside of yourself and take a few risks. If you keep doing what you’ve always done, you’ll just get what you’ve always gotten. If you change your ways, habits, and way of thinking however you’ll end up with very different results – results that could very well be the outcome that you’ve been seeking.

How to Create a Profitable Home Based Business Online – Home Business Opportunity

I am going to give you the steps I used to begin my online, home based business and it will take you less than an hour (being realistic). It’s so easy!1. Find a niche market you are interested in which you know has hungry buyers. Use Google AdWords Keyword Tool to find top keywords that you can base your site content on.2. Buy a domain name and hosting for less than $20 – I find the best value for a domain name is GoDaddy (coupons are available if you Google them) and Hostgator as a hosting provider (I recommend their ‘Baby’ package) for new home based businesses.3. The hosting provider will email you nameservers which you will need to change in your domain account settings. This means your blog will appear when you type in your domain to the browser.4. Create a WordPress blog which will be uploaded to your server. The reason I use WordPress is that it is incredibly flexible for getting top ranks in search engines and easy to update. They are also a great trust builder, so make sure you add some affiliate products for you to gain healthy commissions from buyers.5. Change the nameservers in your domain account for your home based business domain.6. For the topic which your blog relates to, you want to write articles or have them written. This really isn’t as hard as you may think as there is so much material out there already (just don’t duplicate other peoples content).7. Submit these first to EzineArticles (EZA) as they always rank best. Once approved, you can then create variations of the articles and submit to other article directories but in the resource box, always create an anchor text link pointing back (backlinks) to your main site. As you create more articles and backlinks, your site will rank higher and traffic should flood in.8. By now you should be making nice commissions from your home based business and people should be loving your blog, as you are feeding them with valuable information. Take advantage of this and offer a free report in exchange for their email address. You can do this by signing up to Aweber for an autoresponder. If people want your report they will opt in, submitting their name and email address. Once you build a list, you can promote other affiliate products and make even MORE money.9. Promotion is the key to any business success but the great thing about home based businesses is that you should only need to work at most 3 hours per day! It sure does beat 9 – 5! At your own will just keep submitting articles, bookmark your content at social media sites and promote in related niche blogs and forums.10. It really is that easy to start a home based business. Create a blog that sells affiliate products, promote the main blog page using articles and social bookmarking, then once the traffic starts to flood in, the blog will rank higher and higher, meaning more money!The most commissions come from being extremely targeted in the market you want to approach. So if you enter the body building niche, stick with that and do not sell products on how to spice up a relationship. People search online for specific things, so keep your blog specific to what you are trying to promote.

Using Small Business Coaching to Grow Your Business Through Social Media Marketing

Small businesses today face more challenges than ever before. Years ago, many small businesses largely only had to compete for market share with the other businesses in the local area. The Internet, however, has changed this, and now small businesses are forced to compete head-to-head with other companies around the country and even internationally in some cases. This can make it difficult to stay afloat, much less turn a profit and grow your business! However, you can use small business coaching to grow your business to new levels, and this is largely done by learning the ins and outs of social media marketing.

What Is It?

Even if you are not familiar with the term “social media marketing,” you likely have a pretty good idea of how it works. Consider the time you spend on Facebook, YouTube and other social media sites. While your personal friends and family likely have connected with you on these social media sites, if you are like the millions of other people around the world who use these sites, you also have connected with some of the top businesses and companies that you do business with, too. These businesses are essentially reaching out to you and staying in touch with you as their consumer through social media marketing methods.

How Can Small Business Coaching Help?

Small business coaching for social media marketing essentially will teach you the ins and outs of how to not just use these websites to your advantage from a business standpoint but also how to use them in a completely time-efficient way. You absolutely can spend your entire work week each and every week trying to keep your business profile’s Facebook status updated, creating videos to send out into cyberspace on YouTube, and tweeting away on Twitter, but you surely don’t have time to do that! So learning how to use these sites in the most efficient and effective way possible is critical.

What Can You Expect From Social Media Marketing?

When you use small business coaching to maximize your marketing efforts on social media sites, you will find that it drastically increases traffic to your website and that the traffic is largely far more focused and qualified. By doing this, you will effectively generate more sales with less time and effort. You will also compete for market share on a broader scale rather than focusing just on local consumers. Further, because such marketing efforts are far more affordable than other marketing vehicles like radio and TV spots, print ads, and more, you will reduce your marketing expenses while enjoying higher sales. Small businesses today absolutely need to take advantage of this to thrive and grow.

How Long Does It Take?

Using small business coaching to learn how to best implement a cohesive and focused social media marketing campaign can take some time, but coaching will make it faster and easier for you to learn. You will find that you can start learning the ins and outs of one site first, such as Facebook, so you can get started marketing on one platform right away. Then, you can devote more time learning how to maximize the benefits from other sites and make a regular effort to expand your marketing strategy.

As you can see, small business coaching in today’s business environment is not a frivolous expense but rather a necessity that you need in place to grow, thrive, and compete in today’s marketplace. You will learn how to save money on your marketing expenses, how to save time on your marketing efforts, and how to expand your market share and boost sales, too!

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.